How to Form an SEO Strategy for Your New Website

A new website attracts new customers and helps solidify your authority in your industry. If you’ve recently created a new website for your business with search engine success in mind, you’ll need a proper strategy to meet your goals.

Creating a search engine optimization (SEO) strategy takes time, but the correct practices can pay off in long-term business success.

Here’s a closer look at why your new website immediately needs an SEO strategy and how you can craft a plan that helps you climb in rankings over time.

Why Does Your New Website Need an SEO Strategy?

Your site may look great, but if it performs poorly and isn’t supported by SEO, you’ll make little traction in search engine results pages (SERPs).

Creating an SEO strategy helps your new website find:

• ROI for months of hard work
• Increased organic traffic
• Improved trust and authority
• A better user experience
• Your target audience

5 Steps to an Effective SEO Strategy

We’ve explained the benefits of an SEO strategy for your new website. Fortunately, getting a plan started only takes five steps! Let’s take a look.

1. Start With Technical SEO

   Before we discuss making your site look great for both search engines and visitors, let’s focus on the technical SEO aspects of your new site.

   Choosing the Right Domain Name

   From the start, make sure you’ve chosen the right domain name. You waste a lot of time and effort by changing it later. So, make sure the domain you select benefits your SEO strategy and makes getting to your site easier.

   Some tips for finding the right domain name are:

   • Keep it short
   • Keep it memorable
   • Consider localizing your domain name

   Also, consider using keywords in the domain name. For Google, the value of keywords in the domain has diminished greatly over the years. But keywords may still attract visitors who are more likely to convert, by describing your service and showing a match with their intent.

   Those are just a few examples of how you should create your domain name. Remember, always do your research and ensure other sites don’t have your name or too similar names. They could steal business away with a single typo.

   Select a Quality Hosting Provider

   The right web host is an underrated investment that can make or break your site’s success. Speed is everything to users, and Google knows that. Pick a web host that will display your website as soon as a user clicks.

   Work with your web development team to find a reliable host and make low bounce rates a pillar of your long-term SEO strategy. After all, the lower your bounce rate, the more your site’s authority grows across search engines.

2. Perform Essential Research

   When creating an effective SEO strategy for your new website, ensure you’ve completed all essential research that uncovers the type of content you need for success.

   Keyword Research

   Keywords can make your website match the search intent of your target audience. Unfortunately, search intent changes regularly, so perform keyword research every few months.

   Your best keyword is only as relevant as what your audience is searching for. Staying on top of keyword research creates the stepping stones for new content creation that engages your audience.

   Competitor Research

   Competitors may outrank your new website. Imitation is the best form of flattery. So, it doesn’t hurt to take a peek at what they’ve done to get ahead.

   We aren’t saying, “go out and copy your competitors.” When you perform competitor research, you want to examine:

   • The keywords they rank for
   • The type of content they write
   • How their brand stands out from your brand

   Competitor research gives you an idea of where your site stands amongst the local competition and what you can do to improve your authority.

3. Build a Content Strategy

   Once you know what your competitors and target audience are talking about, it’s time to put your ideas into action. Make a plan to produce regular pieces of unique content. We see successful companies post new content between 2 and 12 times per month.
   
   Content marketing that targets current keywords and topics attracts search engine attention. Once search engines realize your site produces valuable content, you’ll start to rank for relevant industry search results.

4. Plan Regular Review Sessions

   Don’t forget to leave some space in your SEO strategy for review sessions. SEO isn’t a one-and-done process. You must change with it! Monthly check-ups on your site’s core web vitals, keyword rankings, and page rankings help determine your SEO.

   Analytics and performance reviews keep you updated with your site’s needs and help you stay at the top once you’ve reached your goals.

5. Promote Your Quality Content

   The whole point of your SEO strategy is to garner site recognition. So, take the unique content you’ve created and share it with your target audience.

   Using social media, YouTube, or an email marketing campaign will help your target audience interact with your content.

   With engagement comes sales, satisfied customers, online buzz, and new visitors to your site!

Build a Winning Strategy from the Ground Up With Dallas SEO Dogs

Your SEO strategy should help you appear in relevant search results and reel in new business. If your daily obligations as a business owner leave you tight on time to focus on building your strategy.

Dallas SEO Dogs can help you craft a strategy covering all SEO essentials. Our digital marketing team can push your website to the next level, from unique content creation to help with all your site’s technical needs.

Schedule your free SEO consultation today with a member of our team! We’re ready to show you how we can make a difference in your site’s performance.