Online Reputation Management

Reputation management refers to the practice of influencing and control how individuals perceive a brand or organization. Ultimately the goal of reputation management is to enhance a positive reputation while mitigating damage to credibility or trust.

Great reviews help your brand in reviews sites and in local search and Google local packs. We can also embed the reviews on your website with links to the actual review. This is a trust factor for visitors making decisions onsite. Reviews on Google, Facebook and other sites add credibility and allow you to compare favorably to competitors. Our review management service saves you the time it takes to do something successful businesses need to do: encouraging reviews and following up on them.

We can handle the whole process for you. We just need you to feed us customer email addresses, if they’re not stored in your website database. Ideally, we’d like some feedback from you on our outgoing messages and suggested review responses. Other than that, the project shouldn’t require much time on your part.

Google’s local map packs, or “local 3-packs”, are placed below the ads section and above the organic results. For local businesses, they present a highly valuable opportunity for clicks. The algorithm for these map packs is a bit different from local organic results. Your Google My Business page, reviews and citations play a larger role here.

That’s what this program is all about. We earn more reviews, almost all positive, from real customers.

You may get a few bad reviews. That’s OK. Clients sometimes leave bad reviews — they may be having a bad day or they may misunderstand something. You may have made a mistake. It happens. We provide clients with an opportunity to contact you to resolve the dispute. Hopefully they will, but if you receive a bad review, we’ll work with you to provide a thoughtful, caring response. In many cases, we can turn a negative into a positive with a carefully-worded response. Sometimes the client will adjust or remove the complainant. A few negative reviews sprinkled in with many good ones also makes your reviews appear natural and not “faked” or filtered by review gating.

We do not. This service requires great communication by native speakers. All of our local SEO specialists are local. Our goal with this project is to improve your reputation — not to harm it with poorly communicated messages in response to customer complaints.

The only reason we might need to edit your site for review management would be to add the reviews onto your website (optional). We can handle this change ourselves, though.